Research indicates many ChatGPT users would use the service less if the content were watermarked. Credit: Vitor Miranda / Shutterstock OpenAI has for more than a year had a tool to watermark text generated by the company’s AI assistant ChatGPT, according to information provided to The Wall Street Journal via The Verge. (OpenAI itself has confirmed that it’s been working on such a tool in a blog post.) According to Journal, the watermarking should not affect the quality of the content ChatGPT creates — but OpenAI has chosen not to start using the tool because internally there are divided opinions about it. The generative AI (genAI) company reportedly commissioned a survey that showed four times as many people are disposed to using tools that can identify AI content as opposed to them. At the same time, another survey found that 30% of ChatGPT users would use the service less if it contained watermarked content. Related content opinion Agentic RAG AI — more marketing hype than tech advance CIOs are so desperate to stop generative AI hallucinations they’ll believe anything. Unfortunately, Agentic RAG isn’t new and its abilities are exaggerated. By Evan Schuman Aug 16, 2024 5 mins Technology Industry Generative AI Emerging Technology news Researchers tackle AI fact-checking failures with new LLM training technique Deductive Closure Training (DCT) looks to address the problems of LLM bias, misleading information, and outright contradiction. By John E. Dunn Aug 15, 2024 4 mins Generative AI IBM Technology Industry news MIT delivers database containing 700+ risks associated with AI Called the AI Risk Repository, the goal, its creators say, is to provide an accessible and updatable overview of risk landscape. By Paul Barker Aug 15, 2024 1 min Generative AI Security news brief Hollywood unions OK AI-cloned voices in commercials But companies must first obtain consent from the actor for any ad that uses the digital voice copy. By Viktor Eriksson Aug 15, 2024 1 min Generative AI Technology Industry Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe